In August of 2008, the City of Dayton kicked off a new community branding campaign that connects Dayton’s rich history of innovation with a future energized by that same spirit of creativity and originality.   The tagline for the City’s new branding initiative is “Dayton Patented. Originals Wanted.” 

The city of Dayton is renowned for its legacy of innovation. Dayton was, and is, a catalyst for history-changing creations – for “firsts.”  In fact, Dayton has long been one of the country’s leading producers of patents. Each patent reflects a new, original idea, which adds to the ever-evolving nature of our lives and our community.

Dayton’s most identifiable invention is the airplane, but our legacy of innovation extends far beyond flight.  Dayton’s creative nature has touched people’s lives in countless other ways as well, including art, architecture, science and industry. 

Today’s city was built upon the passion, spirit and relentless determination of true believers -- pioneers who succeeded when others said they would fail.  These individuals took a new look, followed a different path and brought a fresh perspective.  They were, in short, originals.

Dayton continues to offer an extraordinary environment for creativity to flourish in business, technology, academia, the arts and virtually every arena of contemporary life. The city attracts, welcomes and rewards originality – in thought, in deed and in character. The result is a community energized not by the status quo but by what can be.

Dayton’s distinctive personality has been shaped by imaginative pioneers who held firm to their beliefs, and whose faith was richly rewarded.  So too is Dayton’s destiny set by the progressive-minded people who are bold enough to be original.